Let your client know, that they have to be “ready” to buy your product or service. It gives you sense of inaccessibility and exclusive character. Tactic steps: 1. Define your segment Decide who you want to send the message to. 2. Define what feature Choose a feature that will make them feel special for the selected audience....
The biggest challenge when preparing a copy is to clearly and briefly present the value of your product or service. Advertisers often talk about their business either too much or focus on things that are of no value to the recipient. The solution to this problem is to use a framework that will give you...
Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t...
Preorders are often done for games, books and other products, but could they work for SaaS products? Although our intuition suggests that it can be a difficult challenge, we can decide to see for ourselves whether this method of selling could be effective. Well, Elon Musk has raised $450 million without giving any equity, so...
Don’t let the user forget about you! If a potential customer has already given you their e-mail address, try to communicate with them attractively and regularly, because it is almost free for you. If you have obtained the user’s e-mail using the Lead Magnet method or a webinar, do not end the communication, and naturally...
In the series of Marketing tactics, we would like to introduce you the ‘Ease the pain’ framework. The biggest killer of the effectiveness of remarketing campaigns is constantly reaching users with the same message, which has not convinced them before. Do not waste the potential of your campaigns and use a simple, proven framework that...
In this Marketing tactics series, let’s continue to discover the Facebook lead generation and download campaign’s idea. This is probably one of the most effective ways to collect leads to promote your downloadable lead magnets – Lead Generation Ad on Facebook. Thanks to the simple combination of popular tools, the user will be able to receive...
If your low conversion rate is because your product is difficult to understand, you can offer your audience a sales demo. Scheduling an interview with everyone interested can be time-consuming and unprofitable, so create a recording in which you describe the tool in detail and show its functionalities. Tactic steps: 1. Record a sales demo Decide...
Create a landing page where you will sell your small product – a sample of your skills that will provide you with a steady income and open the way to upselling of more expensive products. Template: Example: Tactic steps: 1. Godfather Offer [Header] This is where a graphic should appear, showing the product (e-book, infographic, etc.)...
Users are several times more likely to buy something next than to buy something for the first time. Therefore, before you start actively looking for new customers, think about whether you can up-sell your additional services or products to your existing ones. Prepare the entire upselling plan that will allow you to propose offers as...