In the series of Marketing tactics, we would like to introduce you the ‘Ease the pain’ framework. The biggest killer of the effectiveness of remarketing campaigns is constantly reaching users with the same message, which has not convinced them before.
Do not waste the potential of your campaigns and use a simple, proven framework that will allow you to create always effective remarketing messages.
From the list of pains you wrote down for your business, select the one you want to face. Remember that the pain should be adequate for the audience you want to target your content to.
For example, if you target your messages to the parent segment and the singles segment, very often their fears of buying your product may be different. Address the concern directly – you can ask a question directly, such as “Are you afraid that the price may be too high for you?”
“Are you afraid that the price may be too high for you?”
2. The reliever
Reduce the recipient’s pain by dispelling his doubts with a promise adequate to the fear. For example, “Contact us and ask for a convenient installment plan”.
“Contact us and ask for a convenient installment plan”
3. Call to action
Do not forget about the call to action – let the user remember what he can achieve thanks to your business, eg “Do not hesitate and take advantage of the best insurance offer on the market!”
“Do not hesitate and take advantage of the best insurance offer on the market!”
We hope this tactic will get you great results. You can always turn this idea into a landing page and funnel potential customers there.