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Create a series of videos that will draw the user into the story and make them look forward to the next installment. Start with a video that won’t tell you everything and leave you hungry for information. Secondly, show a movie that will explain the mystery of the first part. Then remind users who saw...

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Sometimes the best solution, when you don’t have your own popularity yet, is to promote in someone else’s community. There are places where you can pay for it, e.g. some Facebook groups will ask you to post promotional content for a fee. But what if you don’t have the money or the groups in your...

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AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...

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Let your client know, that they have to be “ready” to buy your product or service. It gives you sense of inaccessibility and exclusive character. Tactic steps: 1. Define your segment Decide who you want to send the message to. 2. Define what feature Choose a feature that will make them feel special for the selected audience....

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Preorders are often done for games, books and other products, but could they work for SaaS products? Although our intuition suggests that it can be a difficult challenge, we can decide to see for ourselves whether this method of selling could be effective. Well, Elon Musk has raised $450 million without giving any equity, so...

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In the series of Marketing tactics, we would like to introduce you the ‘Ease the pain’ framework. The biggest killer of the effectiveness of remarketing campaigns is constantly reaching users with the same message, which has not convinced them before. Do not waste the potential of your campaigns and use a simple, proven framework that...

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If your low conversion rate is because your product is difficult to understand, you can offer your audience a sales demo. Scheduling an interview with everyone interested can be time-consuming and unprofitable, so create a recording in which you describe the tool in detail and show its functionalities. Tactic steps: 1. Record a sales demo Decide...

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If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...