HomeCategory

News

https://zesno.com/wp-content/uploads/2022/11/feedback-qr-code-1-1000x640.jpeg

There are several benefits to being attentive to customer feedback, but the main ones are increasing the level of customer satisfaction and promoting improvements in products and services. The impact on sales is noticeable. Satisfied customers tend to buy more and are more likely to defend the brand, and recommend it to their friends. In...

https://zesno.com/wp-content/uploads/2022/06/paywall-content.jpg

If you create a lot of valuable content, such as for a blog, let the user read only part of the article or watch only the first few minutes of the video. To read the entire material, the user should leave a lead, e.g. subscribe to your newsletter. Tactic steps: 1. Select content Determine which content...

https://zesno.com/wp-content/uploads/2022/06/chatbot.png

Set up an automatic chatbot on your website so that it turns into a livechat with a consultant at the right moment. Decide what should trigger such a switch: choosing an expensive product? Entering an incorrect command several times? How about too long without continuing the conversation? 1. Set up tool Choose your Marketing Automation tool...

https://zesno.com/wp-content/uploads/2022/06/tease.jpg

Create a series of videos that will draw the user into the story and make them look forward to the next installment. Start with a video that won’t tell you everything and leave you hungry for information. Secondly, show a movie that will explain the mystery of the first part. Then remind users who saw...

https://zesno.com/wp-content/uploads/2022/06/podcast.jpg

Sometimes the best solution, when you don’t have your own popularity yet, is to promote in someone else’s community. There are places where you can pay for it, e.g. some Facebook groups will ask you to post promotional content for a fee. But what if you don’t have the money or the groups in your...

https://zesno.com/wp-content/uploads/2022/06/ask.jpg

Ask the users you have in the database for their opinion on what your product should look like. Don’t forget to email them how important but simple their task is. Based on the answers that are most often given, you can, for example, create another Icebreaker! Tactic steps 1. Specify the target group Specify precisely who...

https://zesno.com/wp-content/uploads/2022/06/free-consulting.jpg

Send a message to your database with a proposal for a free, no-obligation consultation. You will find out which of your contacts are close to a purchase decision. Tactic steps 1. Establish consultation rules Decide on the terms of the consultation: what exactly will you be able to consult, in what form (online, live, in writing?)...

https://zesno.com/wp-content/uploads/2022/06/image-9.jpeg

AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...

https://zesno.com/wp-content/uploads/2022/06/email-subscribers.jpg

Building your newsletter base is easy when you have an advertising budget and you can pay for the ad broadcast. But what if you need to get the community from scratch without spending a budget? Your most important currency is your time, commitment and knowledge that you can share. Then the barrier from 0 to...