Promotion in someone else’s podcast

02/08/2022by Zesno0

Sometimes the best solution, when you don’t have your own popularity yet, is to promote in someone else’s community. There are places where you can pay for it, e.g. some Facebook groups will ask you to post promotional content for a fee.

But what if you don’t have the money or the groups in your industry are too competitive? Try to promote yourself in someone else’s podcast!

Tactic steps

1 . Choose podcast

Work out which podcasts / blogs you want to be featured on. Choose from podcasters you know and respect.

2. Determine the needs of the podcast

Think about the value you can give to the creator of the podcast. Maybe you have more substantive knowledge on a complementary topic and you could act as an expert?

Or maybe you can provide a unique social proof in return? Try to play with your community and its size, if you already have one.


3. Write an email / message

Send a message to the podcast host leading with the value for them of featuring you on their podcast.

4. Include information in the email which makes you seem trustworthy.

Make reference to the topics the host raised in his podcasts so that it is clear that you are familiar with the content he creates on a daily basis and that you have not come across it by accident.

Identifying appropriate podcasts to contact is a crucial step in this Marketing tactic. You may search from these podcast platforms:

  • Buzzsprout.
  • Podbean.
  • Anchor.
  • Riverside.
  • Spreaker.

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