If you create a lot of valuable content, such as for a blog, let the user read only part of the article or watch only the first few minutes of the video. To read the entire material, the user should leave a lead, e.g. subscribe to your newsletter. Tactic steps: 1. Select content Determine which content...
Create a series of videos that will draw the user into the story and make them look forward to the next installment. Start with a video that won’t tell you everything and leave you hungry for information. Secondly, show a movie that will explain the mystery of the first part. Then remind users who saw...
Sometimes the best solution, when you don’t have your own popularity yet, is to promote in someone else’s community. There are places where you can pay for it, e.g. some Facebook groups will ask you to post promotional content for a fee. But what if you don’t have the money or the groups in your...
Send a message to your database with a proposal for a free, no-obligation consultation. You will find out which of your contacts are close to a purchase decision. Tactic steps 1. Establish consultation rules Decide on the terms of the consultation: what exactly will you be able to consult, in what form (online, live, in writing?)...
AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...
Let your client know, that they have to be “ready” to buy your product or service. It gives you sense of inaccessibility and exclusive character. Tactic steps: 1. Define your segment Decide who you want to send the message to. 2. Define what feature Choose a feature that will make them feel special for the selected audience....
The biggest challenge when preparing a copy is to clearly and briefly present the value of your product or service. Advertisers often talk about their business either too much or focus on things that are of no value to the recipient. The solution to this problem is to use a framework that will give you...
Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t...
Preorders are often done for games, books and other products, but could they work for SaaS products? Although our intuition suggests that it can be a difficult challenge, we can decide to see for ourselves whether this method of selling could be effective. Well, Elon Musk has raised $450 million without giving any equity, so...
Don’t let the user forget about you! If a potential customer has already given you their e-mail address, try to communicate with them attractively and regularly, because it is almost free for you. If you have obtained the user’s e-mail using the Lead Magnet method or a webinar, do not end the communication, and naturally...