In essence, graphic design is the art or skill of combining text and pictures in advertisements, magazines, or prints (both online and offline) to WOW target customers. Love at first sight is real!
Your Brand Identity Starts Here!
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Know who you are
Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.
Who you are as a brand is made up of a few key elements:
Your mission (what’s your “why?”)
Your values (what beliefs drive your company?)
Your brand personality (if your brand was a person, what kind of personality would they have?)
Your unique positioning (how do you differentiate yourself from the competition?)
Your brand voice (if your brand was a person, how would it communicate?)
Just like your Adidas built the brand identity of your middle-school-star-athlete persona, your design is what will build the brand identity of your company.
Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.
Your brand identity is what sets you apart from the endless sea of competitors.
If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create graphic designs that accurately portray who you are to your customers.
Zesno is here to help!
We Bring Ideas To Life! Design is the first contact point. Good design is the final one.
With a pool of creative and talented designers, Zesno provides these services to meet with the ever-changing needs of the market:
Logo & tagline design
Brand identity package
Point of sales material (POSM)
Brand design consultation
Other graphic designs
Please drop us a message, should you need help with your design projects.
Would you like to Get in Touch with us?
Come and visit our quarters or simply send us an email anytime you want. We are open to all suggestions from our faithful clients.