Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.
Who you are as a brand is made up of a few key elements:
Just like your Adidas built the brand identity of your middle-school-star-athlete persona, your design is what will build the brand identity of your company.
Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.
If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create graphic designs that accurately portray who you are to your customers.
Zesno is here to help!
With a pool of creative and talented designers, Zesno provides these services to meet with the ever-changing needs of the market:
Please drop us a message, should you need help with your design projects.