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If you create a lot of valuable content, such as for a blog, let the user read only part of the article or watch only the first few minutes of the video. To read the entire material, the user should leave a lead, e.g. subscribe to your newsletter. Tactic steps: 1. Select content Determine which content...

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Set up an automatic chatbot on your website so that it turns into a livechat with a consultant at the right moment. Decide what should trigger such a switch: choosing an expensive product? Entering an incorrect command several times? How about too long without continuing the conversation? 1. Set up tool Choose your Marketing Automation tool...

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Sometimes the best solution, when you don’t have your own popularity yet, is to promote in someone else’s community. There are places where you can pay for it, e.g. some Facebook groups will ask you to post promotional content for a fee. But what if you don’t have the money or the groups in your...

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Send a message to your database with a proposal for a free, no-obligation consultation. You will find out which of your contacts are close to a purchase decision. Tactic steps 1. Establish consultation rules Decide on the terms of the consultation: what exactly will you be able to consult, in what form (online, live, in writing?)...

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AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...

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Let your client know, that they have to be “ready” to buy your product or service. It gives you sense of inaccessibility and exclusive character. Tactic steps: 1. Define your segment Decide who you want to send the message to. 2. Define what feature Choose a feature that will make them feel special for the selected audience....

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Preorders are often done for games, books and other products, but could they work for SaaS products? Although our intuition suggests that it can be a difficult challenge, we can decide to see for ourselves whether this method of selling could be effective. Well, Elon Musk has raised $450 million without giving any equity, so...

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Don’t let the user forget about you! If a potential customer has already given you their e-mail address, try to communicate with them attractively and regularly, because it is almost free for you. If you have obtained the user’s e-mail using the Lead Magnet method or a webinar, do not end the communication, and naturally...

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In the series of Marketing tactics, we would like to introduce you the ‘Ease the pain’ framework. The biggest killer of the effectiveness of remarketing campaigns is constantly reaching users with the same message, which has not convinced them before. Do not waste the potential of your campaigns and use a simple, proven framework that...