In this Marketing tactics series, let’s continue to discover the Facebook lead generation and download campaign’s idea.
This is probably one of the most effective ways to collect leads to promote your downloadable lead magnets – Lead Generation Ad on Facebook.
Thanks to the simple combination of popular tools, the user will be able to receive an e-mail with the materials shortly after he has submitted leads through the form in the ad. This way, you don’t even have to drive traffic to your landing page!
You can also conduct tests on how to obtain contact leads cheaper – using the website or Lead Generation Ad.
Start by creating graphics that will best present your lead magnet – if you have created an ebook, it will be good to use the silhouette of the book so that you can see at a glance what you offer to the user.
Create a graphic in JPG format in 1080 x 1080 size for the best effects. You do not need to include your company logo or a button on the graphic, and try not to overdo it with the amount of text and a small font – remember that your ad will also be viewed on mobile.
Create an encouraging copy that will be displayed next to your fanpage logo and above the advertising graphics. Use arguments related to the value of your ebook and allay fears that users may have about leaving their data for you.
Open your Facebook Business Manager and create a new form. Determine what data you want to take from the user in exchange for the e-book. Remember not to scare him off with too much data! You will definitely need an email address and name. If you are preparing a campaign for a B2B product, be sure to ask for the company’s name and website.
Create Account on Zapier. Set up the automation as instructed: https://zapier.com/apps/facebook-lead-ads/integrations.
On your Zapier account, add the e-mail text, in which you thank for signing up to the database and send the ordered e-book. Don’t forget to invite people to follow on Social Media and join your communities!
Create a Facebook Ads campaign with the Lead Generation goal. The platform will guide you through the process, remember to use previously prepared graphics and copy – the more variants of materials you use, the better!