If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...
Create a landing page where you will promote a lead magnet that opens the way to further upsell of your products to leads. Collect as many contacts as possible at the lowest cost! Template: Example: Tactic steps: 1. Icebreaker Presentation [Header] A graphic should appear here, showing the product (e-book, infographic, etc.) that you want to...
Learn as much as possible about your target group by using Single Keyword Ad Group targeting in campaigns. Do not combine targeting two or more interests, but create a separate set of ads for each and compare the results. Tactic steps 1. Select Keywords Decide which keywords you choose to test your SKAG tactics. Remember that...