Every business needs conversions. Whether you’re a marketer for a small brick-and-mortar store or a multinational brand, driving conversions remains one of your primary measures of success. Who doesn’t want to increase conversion? However, many marketers today are finding it increasingly difficult to convert leads. According to Growth Marketing Stage’s 2019 State of Marketing Report,...
Create a landing page where you will sell your small product – a sample of your skills that will provide you with a steady income and open the way to upselling of more expensive products. Template: Example: Tactic steps: 1. Godfather Offer [Header] This is where a graphic should appear, showing the product (e-book, infographic, etc.)...
Thanks to your awesome lead magnet, you’ve won over a new subscriber. Now, what? In this post, we’ll discuss how to build a relationship with your new email subscribers after delivering the lead magnet. Not only is it important to start engaging them right away, but it’s also crucial that you send useful content on...
Chatbots are everywhere nowadays and in many circumstances they act as a replacement to the humble opt-in form. Since lead magnets are usually hidden behind opt-in forms this might mean the end of the lead magnet, right? Not quite… The #NoForms Movement Way back in 2016 Drift decided to stop using lead capture forms on their website....
There are a number of different components required to get your lead magnet online and generating leads. Let’s take a look at everything involved. What is a lead magnet? What are the best types of lead magnet? 1. Offer Your Lead Magnet People can’t download your lead magnet unless they can find it. You can...
In this article, we’ll take a look at six best types of lead magnet which are so effective that you may want Zesno to create for your own website. What is a lead magnet? 1. Resource Guide A resource guide is a collection of things that you recommend to help people achieve a certain result....
Some of you may already know, a Lead Magnet is a reward that you offer someone in exchange for their email address. Simple as that! What are the best types of lead magnets? The lead magnet acts as an incentive to encourage people to take action. Without a reason to opt-in, most people will just...
Users are several times more likely to buy something next than to buy something for the first time. Therefore, before you start actively looking for new customers, think about whether you can up-sell your additional services or products to your existing ones. Prepare the entire upselling plan that will allow you to propose offers as...
If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...
Create a landing page where you will promote a lead magnet that opens the way to further upsell of your products to leads. Collect as many contacts as possible at the lowest cost! Template: Example: Tactic steps: 1. Icebreaker Presentation [Header] A graphic should appear here, showing the product (e-book, infographic, etc.) that you want to...