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With smartphones glued to hands and eyes focused on screens constantly, there’s no denying that social media has become a large part of the world. More and more, businesses are relying on social media to market their brand and catch the attention of new consumers. It can be a powerful tool, but it needs to...

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The push to make everything digital has accelerated in the past couple of years. From meetings, workshops, seminars, conferences, job interviews — to baby showers, bridal showers, even attending a wedding — we’ve relied on digital platforms to make things work. It is no wonder that exchanging business cards — a practice that has been...

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Every business owner wants a website and a company image that sticks in the buyer’s mind. Whether this comes in the form of logos, color schemes, or graphics, your brand should have a clear message that stays with the consumer. Luckily, you can apply a few branding tips and tricks to your website to draw...

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Social media marketing was seen as a waste of time and resources only ten years ago. Not as many people had smartphones, not as many social media sites were around, and e-commerce was reserved only for big-name brands. The internet has rapidly changed since, making social media marketing necessary for a brand to grow. Here’s...

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Businesses generate high volumes of structured and unstructured data regularly, but this data requires a competent storage system to manage that data. Cloud computing services consist of three principles: platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). There are key differences between IaaS and PaaS, as well...

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Evaluating the success rate of your website will help you make effective decisions regarding your business. This is the main reason why tracking your search engine optimization is essential. Knowing how much time and budget it takes to develop and maintain SEO, you surely need to ensure that your investment will give valuable results and...

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Did you know that people have to be exposed to a brand 5 to 7 times to remember it? This means your branding needs to be strong, consistent, and everywhere. Knowing where to start with branding your company can be murky, which is why we’ve created this ultimate guide to branding your business.  What is...

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Marketing for startups In an age where the competition for customer attention is only getting more crowded, companies, especially startups, should not only work harder but smarter to push past other businesses vying for customers’ attention and money. One way is to invest more into marketing for startups. Data should be an integral part of...