Choosing Topics is easy?
Ever felt like you’re just throwing spaghetti at the wall, hoping something sticks?
Yeah, we’ve all been there – writing aimlessly, desperate for our content to resonate with readers.
And look, it’s not your fault.
You’re passionate, and you want to share your ideas.
But there’s a better way, a strategic approach to topic selection that’ll make your content shine.
So, let’s dive in and figure out how to avoid those common pitfalls, shall we? Together, we’ll turn that spaghetti toss into a masterpiece.
Mistake #1: Choosing Overly Broad Topics
Ever tried to please everyone?
Yeah, it’s a recipe for disaster. And that’s exactly what happens when you choose overly broad topics. You end up with bland, generic content that doesn’t resonate with anyone.
Niche topics and targeted audiences. Instead of writing about “health tips,” narrow it down to “keto diet tips for busy moms.” Now, you’re speaking to a specific group with unique needs.
Remember, it’s better to be the go-to expert for a small, engaged audience than a forgettable voice in the crowd.
Mistake #2: Thinking You Can “Get By” without Doing Research Let me guess…
You’re not exactly sure of how to research the best topics, so you just guess and try to get by?
Sadly, this can lead you down the path of irrelevance. And nobody wants that, right? Instead, put your Sherlock hat on and dig into the nitty-gritty of your audience’s preferences.
And it doesn’t have to be painful. Zesno will show you lots of nifty tips and tricks to conduct your research in a jiffy.
Because when you know what makes them tick, you can create content that speaks to their hearts – and keeps ’em coming back for more.
Mistake #3: Focusing Solely on Trending Topics
Chasing trends might feel like the express lane to success, but it’s more like a roller coaster ride. One minute you’re skyrocketing, the next you’re plummeting into obscurity.
Balance trending topics with evergreen content. While it’s great to capitalize on hot topics (hello, viral potential!), don’t forget to create timeless content that’ll keep drawing readers long after the buzz dies down.
How about writing “The Ultimate Guide to Potty Training” instead of “The Top 10 TikTok Challenges for Parents”? Just a thought.
Mistake #4: Not Knowing How the Content Will Be Monetized
Imagine this: You’re crafting amazing content, but you have no idea how to turn it into cash. Bummer, right?
That’s why it’s crucial to have a clear monetization strategy from the get-go. Don’t just create content and hope it’ll magically generate revenue.
Instead, consider various monetization methods like affiliate marketing, sponsored posts, or online courses.
And if you’re not sure which to pick?
Affiliate marketing is the best starting point for most beginners.
For example, if you’re writing a blog post about “The 5 Best Yoga Mats for Beginners,” include affiliate links to the products. Cha-ching!
Mistake #5: Focusing on Your Message and Ignoring What the Audience Wants
You’ve got something to say, and you want the world to hear it. But here’s the thing:
Focusing solely on your message and ignoring your audience’s needs is like trying to sell ice to Eskimos. Good luck with that!
Instead, strike a balance between your message and your audience’s expectations. Give ’em what they want, but don’t forget to infuse it with your unique perspective and insights.
Remember, it’s not about preaching from your soapbox; it’s about creating a conversation that both you and your audience can benefit from.