Some of you may already know, a Lead Magnet is a reward that you offer someone in exchange for their email address. Simple as that!
![lead magnet](https://zesno.com/wp-content/uploads/2021/07/21817-130358-1582889739.png)
The lead magnet acts as an incentive to encourage people to take action. Without a reason to opt-in, most people will just ignore your website forms.
![lead magnets](https://zesno.com/wp-content/uploads/2021/07/21817-130358-1582889753.png)
Lead magnets come in many different formats:
- eBook
- Whitepaper
- Checklist
- Resource Guide
- Workbook
- Lookbook
- Swipe File
- Cheat Sheet
- Template
Whatever form it takes, the underlying formula of content in exchange for contact information is what defines the lead magnet strategy.
When there is a fair exchange of value both people are happy.
The lead magnet acts as an incentive to encourage people to take action. Without a reason to opt-in, most people will just ignore your website forms.