What Is A Lead Magnet?

12/04/2021by Zesno0
lead magnet
This website offers visitors the “100k Blog Framework” as a reward in exchange for their email address.​
lead magnets
The popup form on this website does not offer readers a compelling reason to share their email address.​

Lead magnets come in many different formats:

  • eBook
  • Whitepaper
  • Checklist
  • Resource Guide
  • Workbook
  • Lookbook
  • Swipe File
  • Cheat Sheet
  • Template

Whatever form it takes, the underlying formula of content in exchange for contact information is what defines the lead magnet strategy.

When there is a fair exchange of value both people are happy.

email address

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