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How many lead magnets do you think you need to create? One, two, maybe even three? Keep on guessing. The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus....

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Chatbots are everywhere nowadays and in many circumstances they act as a replacement to the humble opt-in form. Since lead magnets are usually hidden behind opt-in forms this might mean the end of the lead magnet, right? Not quite… The #NoForms Movement Way back in 2016 Drift decided to stop using lead capture forms on their website....

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In this article, we’ll take a look at six best types of lead magnet which are so effective that you may want Zesno to create for your own website.​ What is a lead magnet? 1. Resource Guide A resource guide is a collection of things that you recommend to help people achieve a certain result.​...

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Some of you may already know, a Lead Magnet is a reward that you offer someone in exchange for their email address. Simple as that! What are the best types of lead magnets? The lead magnet acts as an incentive to encourage people to take action. Without a reason to opt-in, most people will just...