Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community. Whether the event is a concert featuring Maroon 5 or is an educational conference about marketing software, it’s important to your business and (even if they don’t...
Preorders are often done for games, books and other products, but could they work for SaaS products? Although our intuition suggests that it can be a difficult challenge, we can decide to see for ourselves whether this method of selling could be effective. Well, Elon Musk has raised $450 million without giving any equity, so...
In the series of Marketing tactics, we would like to introduce you the ‘Ease the pain’ framework. The biggest killer of the effectiveness of remarketing campaigns is constantly reaching users with the same message, which has not convinced them before. Do not waste the potential of your campaigns and use a simple, proven framework that...
In this Marketing tactics series, let’s continue to discover the Facebook lead generation and download campaign’s idea. This is probably one of the most effective ways to collect leads to promote your downloadable lead magnets – Lead Generation Ad on Facebook. Thanks to the simple combination of popular tools, the user will be able to receive...
If your low conversion rate is because your product is difficult to understand, you can offer your audience a sales demo. Scheduling an interview with everyone interested can be time-consuming and unprofitable, so create a recording in which you describe the tool in detail and show its functionalities. Tactic steps: 1. Record a sales demo Decide...
If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...
Create a landing page where you will promote a lead magnet that opens the way to further upsell of your products to leads. Collect as many contacts as possible at the lowest cost! Template: Example: Tactic steps: 1. Icebreaker Presentation [Header] A graphic should appear here, showing the product (e-book, infographic, etc.) that you want to...
Learn as much as possible about your target group by using Single Keyword Ad Group targeting in campaigns. Do not combine targeting two or more interests, but create a separate set of ads for each and compare the results. Tactic steps 1. Select Keywords Decide which keywords you choose to test your SKAG tactics. Remember that...