HomeTag

News

AIDA framework

AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...

“Follow up” mail framework

Don’t let the user forget about you! If a potential customer has already given you their e-mail address, try to communicate with them attractively and regularly, because it is almost free for you. If you have obtained the user’s e-mail using the Lead Magnet method or a webinar, do not end the communication, and naturally...

Sales demo steady flow

If your low conversion rate is because your product is difficult to understand, you can offer your audience a sales demo. Scheduling an interview with everyone interested can be time-consuming and unprofitable, so create a recording in which you describe the tool in detail and show its functionalities. Tactic steps: 1. Record a sales demo Decide...

Automated upsell

Users are several times more likely to buy something next than to buy something for the first time. Therefore, before you start actively looking for new customers, think about whether you can up-sell your additional services or products to your existing ones. Prepare the entire upselling plan that will allow you to propose offers as...

Carpet raid

If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...