If your low conversion rate is because your product is difficult to understand, you can offer your audience a sales demo. Scheduling an interview with everyone interested can be time-consuming and unprofitable, so create a recording in which you describe the tool in detail and show its functionalities. Tactic steps: 1. Record a sales demo Decide...
Create a landing page where you will sell your small product – a sample of your skills that will provide you with a steady income and open the way to upselling of more expensive products. Template: Example: Tactic steps: 1. Godfather Offer [Header] This is where a graphic should appear, showing the product (e-book, infographic, etc.)...
If you want the highest confidence in reaching your valuable remarketing group, create a separate campaign targeting only this group and broadcast a campaign with a huge bid, at least 3 times higher than recommended. Attention! This tactic will only work if your communication is really very attractive, e.g. you are doing a special promotion...
Learn as much as possible about your target group by using Single Keyword Ad Group targeting in campaigns. Do not combine targeting two or more interests, but create a separate set of ads for each and compare the results. Tactic steps 1. Select Keywords Decide which keywords you choose to test your SKAG tactics. Remember that...