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Ask the users you have in the database for their opinion on what your product should look like. Don’t forget to email them how important but simple their task is. Based on the answers that are most often given, you can, for example, create another Icebreaker! Tactic steps 1. Specify the target group Specify precisely who...

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Every business needs conversions. Whether you’re a marketer for a small brick-and-mortar store or a multinational brand, driving conversions remains one of your primary measures of success. Who doesn’t want to increase conversion? However, many marketers today are finding it increasingly difficult to convert leads. According to Growth Marketing Stage’s 2019 State of Marketing Report,...

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Create a landing page where you will promote a lead magnet that opens the way to further upsell of your products to leads. Collect as many contacts as possible at the lowest cost! Template: Example: Tactic steps: 1. Icebreaker Presentation [Header] A graphic should appear here, showing the product (e-book, infographic, etc.) that you want to...