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Ecommerce Chatbot: 7 reasons why you need one (or two)

Ecommerce Chatbot For online businesses, one thing is considerably important i.e; excellent customer care. It is an imperative element for gaining customer loyalty to establish the brand. But, many e-commerce platforms struggle for it. If we talk about the ratio, around 80% of businesses use chatbot in e-commerce one way or another. But before, the...

Social Proof: Your Weapon To Boost Conversion

If you’re looking to convert more of your leads into customers, you must use social proof. Social proof builds brand credibility and causes prospective customers to trust you. It’s a key component in any marketing strategy and one that you’ve, no doubt, also used to make your own purchasing decisions before. According to Robert Cialdini, social proof...

How Many Lead Magnets Do I Need?

How many lead magnets do you think you need to create? One, two, maybe even three? Keep on guessing. The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus....

Customer Persona: How To Create From Scratch?

For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact. Your customer personas can focus your messaging, guide your marketing, and improve your product. But what exactly is a customer persona and what’s the easiest way to create...

10 Most Popular Time Management Tools

Most of us wish we could accomplish more in a day. Maybe we see productivity as a road to greater lifestyle freedom, or a better paycheck, or the means to build a business that fulfills all our wildest entrepreneurial dreams. Maybe being more productive just means finishing work before dinner or avoiding procrastination on that...

Kava: Launch!

Regrettably, we must inform you that starting January 01, 2023, we will be discontinuing Kava, our project management app. Kava, meaning ‘coffee’ in Lithuanian, is our new mobile application to help people stay on top of project’s time management. It has been a long-time issue since most solutions focus solely on the supplier’s side, neglecting...

Content Marketing Strategy Made Easy!

Pop quiz! What’s the easiest, quickest, and most effective way to reach your target audience? If you answered “content marketing,” you’re right. Content marketing is a time-tested marketing method used to deliver relevant and engaging content to a specific audience. The goal of content marketing is to develop a relationship with prospective customers in the...

How To Choose Effective Images For Lead Magnets?

You already know about the persuasive power of lead magnets. These freebies are called “magnets” for a reason— they attract. But not all free offers have the same magnetism. Some are more irresistible than others. What’s the secret to creating compelling lead magnets? Effective Images. That’s right— You can use images and other graphic elements to...

Explore Resource Library: What makes a great one!

We just launched our trademark Resource Library service to help you collect leads effortlessly. It’s a collection of the eBooks and other lead magnets that we’ve made over the past few years. As part of our research when building the library we analyzed the websites of 100 high growing tech companies to see if there...