Send a message to your database with a proposal for a free, no-obligation consultation. You will find out which of your contacts are close to a purchase decision. Tactic steps 1. Establish consultation rules Decide on the terms of the consultation: what exactly will you be able to consult, in what form (online, live, in writing?)...
Need Help Overcoming The Challenges Of Starting A Business? If you’re going to read one article today, read this one. Starting your own business is not easy. The market is full of competitors who want to eat your lunch. You may doubt if your idea will succeed or not. Maybe you worry your experience isn’t...
Marketing is essential to the expansion of any business. Therefore, it’s no surprise that online entrepreneurs scour search engines daily, searching for the most effective ways to market their products and services to the over 3.6 billion folks that use the web. As important as it is to know what to do in marketing your...
AIDA is an acronym for Attention – Interest – Desire – Action. These emotions show what process each user goes through when they become a paying customer. This communication framework is a funnel in itself and should tell users a story that engages them. You can use this framework both in carousel ads and by...
Building your newsletter base is easy when you have an advertising budget and you can pay for the ad broadcast. But what if you need to get the community from scratch without spending a budget? Your most important currency is your time, commitment and knowledge that you can share. Then the barrier from 0 to...
Business owners are intensifying their efforts to manage social media because it improves results. You can gain a significant amount of information by using social networking tools for managing your business, which you can use to gain more followers, become more relevant to your audience, and grow your business. In order to understand why social...
Hot Language is a new project dedicated to help people learn other languages effortlessly. The site aims to provide different curated courses and meaningful tips that learners can learn online and at their own paces. At Zesno, we love to work with entrepreneurial projects like Hot Language. Let’s dive in to our final works: Here...
Sach Boong (sachboong.com) is a Vietnamese startup that provides hygienic and clean living space solution by utilizing a modern photocatalysis technology from Japan represented by Mr. Nakazato Yuichi. Zesno has been hired to conceptualize and design a new logo which triggers trust and professionalism. Initial concepts: Final Logo of Sach Boong: Voilà! This is the...
If you’re reading this, you’re likely curious about how a virtual assistant can fit within your organization. One of the most common questions received about virtual assistants is the difference between one and a regular employee. Let’s take a look at how virtual assistants differ from traditional employees as well as the things they have...
Let your client know, that they have to be “ready” to buy your product or service. It gives you sense of inaccessibility and exclusive character. Tactic steps: 1. Define your segment Decide who you want to send the message to. 2. Define what feature Choose a feature that will make them feel special for the selected audience....