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With smartphones glued to hands and eyes focused on screens constantly, there’s no denying that social media has become a large part of the world. More and more, businesses are relying on social media to market their brand and catch the attention of new consumers. It can be a powerful tool, but it needs to...

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Zesno is collaborating with a popular legal firm to carry out a project to develop a new digital auction platform with the aim to effectively liquidate thousands of assets annually. We will be providing technical consultation, software engineer and legal defense for the client. Some of the proposed wireframes:

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The Covid-19 pandemic is abruptly transfiguring the way people connect, communicate, and collaborate. For such scenarios, one powerful tool that helps in minimizing the social distance between businesses and customers is chatbots. A chatbot is a software application designed for human-like conversation. There is no doubt that we will witness the rise of chatbots in...

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How many lead magnets do you think you need to create? One, two, maybe even three? Keep on guessing. The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus....

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For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact. Your customer personas can focus your messaging, guide your marketing, and improve your product. But what exactly is a customer persona and what’s the easiest way to create...

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You already know about the persuasive power of lead magnets. These freebies are called “magnets” for a reason— they attract. But not all free offers have the same magnetism. Some are more irresistible than others. What’s the secret to creating compelling lead magnets? Effective Images. That’s right— You can use images and other graphic elements to...

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We just launched our trademark Resource Library service to help you collect leads effortlessly. It’s a collection of the eBooks and other lead magnets that we’ve made over the past few years. As part of our research when building the library we analyzed the websites of 100 high growing tech companies to see if there...

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Thanks to your awesome lead magnet, you’ve won over a new subscriber. Now, what? In this post, we’ll discuss how to build a relationship with your new email subscribers after delivering the lead magnet. Not only is it important to start engaging them right away, but it’s also crucial that you send useful content on...