For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact. Your customer personas can focus your messaging, guide your marketing, and improve your product. But what exactly is a customer persona and what’s the easiest way to create...
Most of us wish we could accomplish more in a day. Maybe we see productivity as a road to greater lifestyle freedom, or a better paycheck, or the means to build a business that fulfills all our wildest entrepreneurial dreams. Maybe being more productive just means finishing work before dinner or avoiding procrastination on that...
Pop quiz! What’s the easiest, quickest, and most effective way to reach your target audience? If you answered “content marketing,” you’re right. Content marketing is a time-tested marketing method used to deliver relevant and engaging content to a specific audience. The goal of content marketing is to develop a relationship with prospective customers in the...
Good content spreads like wildfire on social networks – that’s why most blogs make it as easy as possible for to readers to share a post. So why don’t we do the same for lead magnets? The truth is that lead magnets are a little bit more difficult to share since they’re usually PDF files...
You already know about the persuasive power of lead magnets. These freebies are called “magnets” for a reason— they attract. But not all free offers have the same magnetism. Some are more irresistible than others. What’s the secret to creating compelling lead magnets? Effective Images. That’s right— You can use images and other graphic elements to...
We just launched our trademark Resource Library service to help you collect leads effortlessly. It’s a collection of the eBooks and other lead magnets that we’ve made over the past few years. As part of our research when building the library we analyzed the websites of 100 high growing tech companies to see if there...
Every business needs conversions. Whether you’re a marketer for a small brick-and-mortar store or a multinational brand, driving conversions remains one of your primary measures of success. Who doesn’t want to increase conversion? However, many marketers today are finding it increasingly difficult to convert leads. According to Growth Marketing Stage’s 2019 State of Marketing Report,...
Thanks to your awesome lead magnet, you’ve won over a new subscriber. Now, what? In this post, we’ll discuss how to build a relationship with your new email subscribers after delivering the lead magnet. Not only is it important to start engaging them right away, but it’s also crucial that you send useful content on...
Chatbots are everywhere nowadays and in many circumstances they act as a replacement to the humble opt-in form. Since lead magnets are usually hidden behind opt-in forms this might mean the end of the lead magnet, right? Not quite… The #NoForms Movement Way back in 2016 Drift decided to stop using lead capture forms on their website....
There are a number of different components required to get your lead magnet online and generating leads. Let’s take a look at everything involved. What is a lead magnet? What are the best types of lead magnet? 1. Offer Your Lead Magnet People can’t download your lead magnet unless they can find it. You can...