Evaluating the success rate of your website will help you make effective decisions regarding your business. This is the main reason why tracking your search engine optimization is essential. Knowing how much time and budget it takes to develop and maintain SEO, you surely need to ensure that your investment will give valuable results and will not be put to waste.
As a response to this dilemma, this post will explore the different ways you can track your SEO performance.
Ways to track your company’s SEO performance
After learning the importance of tracking your company’s SEO performance, it is now time for you to have a deeper understanding of the ways to track SEO:
One of the most valuable metrics to track SEO performance is organic traffic. This aspect represents all the visitors to your business website. It gives you an idea of how your site is attracting people from organic search.
Obviously, the major objective of any SEO technique is to make improvements to your visibility. You have to rank higher in search engine results pages related to your business and your industry. Meaning to say, if the organic traffic is steadily increasing, it stands to reason that you are definitely succeeding in your path.
The easiest way to track your site’s organic traffic is Google Analytics.
Location & Keyword Ranking
Among the different ways to track SEO, this one is significantly straightforward. If your business is based in Hanoi, you have to monitor your search rankings for keywords related to the location (Hanoi) as you work towards improving your site’s rankings for those keywords change.
Some people choose to manually perform this but you can utilize optimization tools that will show you exactly where you stand in keyword rankings. It is important that you investigate all of the keywords of your site as well as review their positions in search rankings. You can always get help from SEO agencies (for eg. Zesno) to better achieve this.
There are many available tools to help you track strategic keywords effortlessly like Ahrefs, Serpstat, Semrush … You may pick the one that suits you best.
CTR is an acronym for click-through rate. It indicates the exact percentage of users who are visiting your website after finding one of your web pages in search engine results pages. In case you are not aware, this particular metric is one of the most effective indicators to measure how effective your web pages are in captivating people’s attention in search results.
Meaning to say, if your clickthrough rates are relatively low, it must be an indicator that your meta descriptions and title tags require some revisions.
When a user is browsing the internet, landing on a web page on your site and then leaving without pursuing to another page, this particular scenario is called a bounce. The number of percent who do this act of bounce, is considered as your “bounce rate.”
If there is a large percentage of your visitors who choose to leave your site without moving forward, this is an indicator that your website does not contain information they are looking for. Basically, if your bounce rate remains significantly lower, it means your pages are effective in providing what your visitors are looking for.
Lastly, another essential SEO strategy to improve your chances of growing your business website is to increase the level of authority that it has from the perspective of Google. You have to be consistent in monitoring your domain authority. Keeping an eye on this number can help you measure your site’s level of credibility.
Some provide free domain authority’s tool such as Ahrefs.
Monitoring the results is an integral part of the search engine optimization process. If you want to continuously grow your business using digital marketing, you have to understand what your strategy is, what kinds of results you are achieving, and where are the aspects you can improve.
If you are not yet tracking your company’s SEO performance such as organic traffic, keyword rankings, CTR, bounce rate, and domain authority, this is the perfect time for you to get started. If you do it now, you can get a more accurate idea of how your SEO efforts are making impacts to your business.