With a keen purpose of improving the state of new product awareness, Urgo has hired Zesno to consult about media planning and booking for its new launches.
One of the strategies is to get coverage on some targeted online newspapers, which deliver trust and eyeballs. Here is a quick glimpse of our comparison table:
One of the product promotion articles got featured on Yan. Before any release, Zesno submits a demo version on those particular sites and Urgo Vietnam has a chance to approve the final drafts in advance.
Urgo Vietnam then received a detailed statistics about the page traffic and social media shares. The numbers are beneficial to any businesses to analyze and pivot their current strategies.
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