Good content spreads like wildfire on social networks – that’s why most blogs make it as easy as possible for to readers to share a post. So why don’t we do the same for lead magnets? The truth is that lead magnets are a little bit more difficult to share since they’re usually PDF files...
Chatbots are everywhere nowadays and in many circumstances they act as a replacement to the humble opt-in form. Since lead magnets are usually hidden behind opt-in forms this might mean the end of the lead magnet, right? Not quite… The #NoForms Movement Way back in 2016 Drift decided to stop using lead capture forms on their website....