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Zesno has successfully carried out an integrated market survey solution for HCP Asia (Singapore) that incorporates new technologies including QR code and online form. Within 3 months, we attract 5,000 pharmacy participants across Vietnam and collect more than 1,500 responses. “Vietnam is not an easy country to penetrate, yet Zesno has done a wonderful job...

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For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact. Your customer personas can focus your messaging, guide your marketing, and improve your product. But what exactly is a customer persona and what’s the easiest way to create...