Marketing is essential to the expansion of any business. Therefore, it’s no surprise that online entrepreneurs scour search engines daily, searching for the most effective ways to market their products and services to the over 3.6 billion folks that use the web. As important as it is to know what to do in marketing your...
Every business owner wants a website and a company image that sticks in the buyer’s mind. Whether this comes in the form of logos, color schemes, or graphics, your brand should have a clear message that stays with the consumer. Luckily, you can apply a few branding tips and tricks to your website to draw...
Benefits Concrete is a new corporation utilized new technology to produce green construction materials. Before approaching its B2B customers, Benefits Concrete has worked with Zesno develop a modern logo and catalogue. The project brief, which highlighted ‘construction’ and ‘concrete’, promoted the sense of connection and figurativeness. After several rounds of ideation and production, here is...
Marketing for startups In an age where the competition for customer attention is only getting more crowded, companies, especially startups, should not only work harder but smarter to push past other businesses vying for customers’ attention and money. One way is to invest more into marketing for startups. Data should be an integral part of...