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Businesses generate high volumes of structured and unstructured data regularly, but this data requires a competent storage system to manage that data. Cloud computing services consist of three principles: platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). There are key differences between IaaS and PaaS, as well...

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Evaluating the success rate of your website will help you make effective decisions regarding your business. This is the main reason why tracking your search engine optimization is essential. Knowing how much time and budget it takes to develop and maintain SEO, you surely need to ensure that your investment will give valuable results and...

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Did you know that people have to be exposed to a brand 5 to 7 times to remember it? This means your branding needs to be strong, consistent, and everywhere. Knowing where to start with branding your company can be murky, which is why we’ve created this ultimate guide to branding your business.  What is...

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Marketing for startups In an age where the competition for customer attention is only getting more crowded, companies, especially startups, should not only work harder but smarter to push past other businesses vying for customers’ attention and money. One way is to invest more into marketing for startups. Data should be an integral part of...

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Zesno is collaborating with a popular legal firm to carry out a project to develop a new digital auction platform with the aim to effectively liquidate thousands of assets annually. We will be providing technical consultation, software engineer and legal defense for the client. Some of the proposed wireframes:

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The Covid-19 pandemic is abruptly transfiguring the way people connect, communicate, and collaborate. For such scenarios, one powerful tool that helps in minimizing the social distance between businesses and customers is chatbots. A chatbot is a software application designed for human-like conversation. There is no doubt that we will witness the rise of chatbots in...

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Ecommerce Chatbot For online businesses, one thing is considerably important i.e; excellent customer care. It is an imperative element for gaining customer loyalty to establish the brand. But, many e-commerce platforms struggle for it. If we talk about the ratio, around 80% of businesses use chatbot in e-commerce one way or another. But before, the...

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If you’re looking to convert more of your leads into customers, you must use social proof. Social proof builds brand credibility and causes prospective customers to trust you. It’s a key component in any marketing strategy and one that you’ve, no doubt, also used to make your own purchasing decisions before. According to Robert Cialdini, social proof...

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How many lead magnets do you think you need to create? One, two, maybe even three? Keep on guessing. The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus....