Graphic Design

Know who you are

Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.

Who you are as a brand is made up of a few key elements:

• Your mission (what’s your “why?”)
• Your values (what beliefs drive your company?)
• Your brand personality (if your brand was a person, what kind of personality would they have?)
• Your unique positioning (how do you differentiate yourself from the competition?)
• Your brand voice (if your brand was a person, how would it communicate?)

Just like your Adidas built the brand identity of your middle-school-star-athlete persona, your design is what will build the brand identity of your company.

Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.

If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create graphic designs that accurately portray who you are to your customers.

Zesno is here to help!